A NEW YORK MINUTE by Gia Coppola
Set against the backdrop of New York City, three episodes depict perfectly imperfect portraits of Emma and her four friends navigating a chapter of transition.
The campaign series explores how everyday moments shape our lives, where success is about showing up as our true selves, and embracing confidence as much as uncertainty.
CREDITS
Director - Gia Coppola
Cinematographer - Jody Lee Lipes
Styling - Jacqui Getty
Editor- Holle Singer
Screenwriter - Natalie Vall-Freed
Key Casting - Rebecca Ressler
Agency - The Directors Bureau
Executive Producers - Luke Ricci + Stephanie Bruni
CAST
Laura Love
Natalie Vall Freed
Rozzi Crane
Sammy Sussman
Rebecca Ressler
TRIBECA NOMINATION
"We're thrilled to share that 'A New York Minute, our multi-episode campaign in partnership with renowned filmmaker Gia Coppola and The Directors Bureau, LLC, has been officially selected for the Tribeca X Official Selection in the Episodic Category.
"A New York Minute" reimagines the Mejuri story as long-form content, co-created by Coppola and set against the backdrop of New York City. The series follows five real-life friends-including our perfectly imperfect heroine, Emma-as they navigate the crossroads of adulthood, capturing the extraordinary beauty of everyday moments.
The cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed, and Rozzi Crane-women who, much like our community, celebrate authenticity and connection. And yes, Mejuri jewelry plays a subtle but meaningful role-as the best supporting actor.
"To see "A New York Minute' recognized by Tribeca is an incredible honor. This series was born from our desire to tell real, meaningful stories that reflect the richness of our community. It's a celebration of authenticity, and we're proud to see that resonate on such a respected stage."- Noura Sakkiijha, Co-founder and CEO, Mejuri
We couldn't be prouder to see "A New York Minute" recognized by Tribeca."
NEW BRAND IDENTITY
+ System
New logo, new type, new colors
CREDITS
MEJURI
CBO - Jacob Jordan
CCO - Justine Lançon
ICW / SOME DAYS
ECD - Steve Reinmuth
Creative Director - Inva Cota
Senior Designer - Pauline Le Pape
Senior Designer - Andy Liang
Partner - Caitlin Reinmuth
STEVIE HOOPS LAUNCH
The Launch of Mejuri's new line
CREDITS
Photography - Clara Balzary
Styling - Lindsay Grosswendt
MEJURI
CBO - Jacob Jordan
CCO - Justine Lançon
Copy - Niha Reddy
Designer - Gabriella Cossens
REBRANDING + Campaign
Piercing Studio
CREDITS
Photography - M. Corvino
Stills Photography - David Baum
Styling - Christine Nicholson
Copy - Niha Reddy
Designer - Gabriella Cossens