• NISNASS
  • So Fresh + So Clean

SO FRESH + SO CLEAN
New In Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media platforms.

CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Dawid Rus
Videography: Daphne Orpia
HMU: Sophie Leach @MMG
Featured influencers: Rabih + Yusra

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  • NISNASS
  • Fit Fam
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FIT FAM
Streetstyle Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.

CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Greg Adamski
HMU: Melanie Meyer @MMG
Featured influencer: Nnamdi

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  • NISNASS
  • Launch Campaign

SHAPE YOUR STYLE
Launch Campaign

Strategic, concept and creative development, art direction and post-production for the launch campaign of NISNASS.

NISNASS started as the first ever app only multi-brand platform, providing an ultimate shopping experience for the digitally driven Millenials and the Gen-Z generation, whilst also functioning as a platform and community.

A 360 degrees campaign with editorial content for all on- and offline communications, like; campaign video, mobile app, newsletter, online marketing and a full on social media campaign (also pushed by our featured influencers), as well as; banners in the metro, radio ads, video bill board advertisements at City Walk (an outdoor luxury retail complex in Dubai).

CREDITS
Art Direction: Sophie Gerritsen
Director: Thomas Simon
Photography: Mike McKelvie

Styling: Jade Chilton
Hair: Marisol Steward
Make-up: Manuel Losada
Props: Benn Robinson
Production: Caravan Creatives

Featuring the following influencers:
Charlie: Saudi artist
Shaweesh: Saudi artist
Chindy: Dubai based creative director + photographer
Rhea Jacobs: Dubai based beauty influencer + face of Marc Jacobs
Zahra Lari: award winning + first female figure skater of the UAE

Featured in Emirates Woman and exclusive in Harper's Bazaar Arabia 

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  • NISNASS
  • Like A Champ
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LIKE A CHAMP
Beauty Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.

CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Dawid Rus
Make-up: Ania Poniatowska @MMG
Hair: Melanie Meyer @MMG
Featured influencers: Amber + Suhye

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  • NISNASS
  • Mr & Mrs Brightside
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MR. & MRS. BRIGHTSIDE
New In Campaign

Strategic, creative and concept development, art direction, styling and post-production for an editorial for NISNASS.

Featured on digital platforms; mobile and desktop site, newsletter, online marketing and all social media platforms.

CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Francesco Scotti

HMU: Bianca Hartkopf @MMG
Models: Natalia @MMG + Steven @MMG

  • NISNASS
  • Festive: Suit Up!
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FESTIVE: SUIT UP!
Festive Season Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS. 

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media platforms.

CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Mox Santos
HMU: Ania Poniatowska @MMG
Featured influencers: Mashael al Saie + Rabih Rowel + Eddy Omar
Model: Amelia @MMG

Featured in Grazia Middle-East

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  • NISNASS
  • A Little Bling
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A LITTLE BLING
Jewellery + New In Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter, and all social media platforms.

CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Mox Santos
HMU: Ania Poniatowska @MMG
Featured influencer: Mashael al Saie
Model: Amelia @MMG