Campaign Sparen 2012 and Betalen 2011
Sparen (to save):
I designed the key image for the campaign and also the window display, ATM footage, flyer, in store material etc. I also did the art direction for the national tv commercial along with copywriter Pim Gerrits.
We worked with the idea that in the beginning of each year a lot of people rethink their savings account. Quite a lot of banks try to lure new costumers with temporary interest benefits. But these are actually not beneficial since this benefit is only temporary. It will stop in a few months. SNS Bank has an fixed attractive interest.
Translation handwritten text: I don't want a temporary lure. I always want a good interest.
Betalen (to pay):
I designed the key image for the campaign and also the window display, ATM footage, flyer, in store material etc.
The idea was to introduce a common account with interest. In the Dutch market it is not usual to have interest on your regular paying account. We showed the clients that the SNS Bank thinks about what they want and provide in that need.
Translation handwritten text on fence: Do you already have interest on your paying account?
Small text: Transfer easily and quickly.
Nov 11- Jan 12
Campaign print material and TV commercial
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