- Fashion
- Launch Campaign
NISNASS LAUNCH
Strategic, creative and concept development, art direction and post-production for the launch campaign of Nisnass + app.
Nisnass is the first ever app only multi-brand platform, providing an ultimate shopping experience for the digitally driven Millenials and the Gen Z generation, whilst also functioning as a community.
A 360 degrees campaign with editorial content for all digital comms, like; campaign video, mobile app, newsletter, online marketing and a full on social media campaign (also pushed by our lovely featured influencers), but also; banners in the metro, digital video bill board advertisements in City Walk (an outdoor luxury retail complex in Dubai), coverage by Emirates Woman and Harper's Bazaar Arabia, and a launch party at Barbary; the hippest bar in town.
CREDITS
Director: Thomas Simon
Photography: Mike McKelvie
Art direction: Sophie Gerritsen
Styling: Jade Chilton
Hair: Marisol Steward
Make-up: Manuel Losada
Props Stylist: Benn Robinson
Production: Neha Mishra @Caravan Creatives
Featuring the following influencers:
Rhea Jacobs; Dubaian beauty influencer and new face of Marc Jacobs
Shaweesh; Saudi-based artist and creative director
Chef B; Emirati chef, part of award winning UAE Culinary National Team
Zahra Lari; award winning first female figure skater of the UAE
Mo Al Attar; Kuwaiti Red Bull parkour athlete
For: Nisnass.com
- Fashion
- The Pre-Fall Bag Guide
THE PRE-FALL BAG GUIDE
Creative and concept development, art direction and post-production for a still life shoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai). Bags being a key category for online luxury fashion, this shoot increased the conversion rate by 200%.
CREDITS
Photography: Tina Patni
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
For: Ounass.com
Editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms.
EXCLUSIVE:
PRADA x SORAYA BAKHTIAR
Strategic, creative and concept development, art direction and post-production for an editorial campaign for Ounass.com (the Middle-East online luxury destination, based in Dubai).
Celebrating the launch of the Prada online exclusive to the Middle-East for Ounass.com, by shooting the London based highly influential Soraya Bakhtiar in Milan, home of Prada.
CREDITS
Photography: Pelle Lannefors
Videography: Marco Tessarolo
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Hair and make-up: Katie Angus
Featuring: Soraya Bakhtiar
For: Ounass.com
Editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms, leading to an uplift in traffic to the site as well as an uplift in sales.
- Fashion
- After Dark Shoot
AFTER DARK
Creative and concept development, art direction and post-production for an editorial fashionshoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai). With evening wear being an important category for Middle-Eastern online luxury fashion, this shoot lead to an uplift in traffic as well as an uplift in sales.
Creating editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms.
CREDITS
Photography: Tibi Clenci
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Make-up: Toni Malt
Hair: Jennah Mahoney
Model: Sandra @Wilhelmina Dubai
For: Ounass.com
FINE JEWELLERY'S NEW MOOD x THE ABDUL SISTERS
Strategic, creative and concept development, art direction and post-production for a fine jewellery shoot for Ounass.com (the Middle-East online luxury destination, based in Dubai). Featuring the highly influential Abdul Sisters from Saudi.
Creating editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms.
CREDITS
Photography: MANN
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Hair and make-up: Jihya Sim
Featuring: Reem and Natalya Kanj
For: Ounass.com
- Fashion
- Festive Season: Midnight Hour
FESTIVE SEASON: MIDNIGHT HOUR
Creative and concept development, art direction and post-production for the end of the year Festive Season editorial fashionshoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai).
Creating editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms, leading to an uplift in traffic to the site as well as an uplift in sales.
CREDITS
Photography: Mazen Abusrour
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Make-up: Sharon Drugan
Hair: Ania Poniatowska
Model: Maria @MMG, Linnea @Art Factory
For: Ounass.com
- Fashion
- Opulence
OPULENCE
Creative and concept development, art direction and post-production for an editorial fashionshoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai).
Creating editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms, leading to an uplift in traffic to the site as well as an uplift in sales.
CREDITS
Photography: Rio Romaine
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Hair and make-up: Manuel Losada
Model: Yolandi @Wilhelmina
For: Ounass.com
- Fashion
- The Glam Squad x Rhea Jacobs
THE GLAM SQUAD x RHEA JACOBS
Creative and concept development, art direction and post-production for an editorial beautyshoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai). Featuring the talented beauty influencer and new face of Marc Jacobs; Rhea Jacobs.
CREDITS
Photography: Saeed Khalifa
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Hair and make-up: Hedi Kalmar
Featuring: Rhea Jacobs
For: Ounass.com
- Fashion
- Adidas x Mary Katrantzou
LOOKBOOK
Concept, UX & graphic design
For De Bijenkorf
ADIDAS X MARY KATRANTZOU
Adidas originals by Mary Katrantzou Sport Collection
ONLINE POP UP STORE
Concept, UX & graphic design
For De Bijenkorf
G-STAR FT. PHARELL WILLIAMS
Raw for the Oceans Collection
- Fashion
- Lookbook photography
SS CAMPAIGN
Creative development, art direction and post-production for an editorial fashion trend shoot for DeBijenkorf.com; an online luxury multi-brand fashion platform, based in Amsterdam.
For De Bijenkorf
CREDITS
Photography: Ester Grass
Art direction & graphic design: Sophie Gerritsen
Styling: Maud Gerards
Models: Ivan @Republic, Vivian @Elite
