NISNASS LAUNCH
Strategic, creative and concept development, art direction and post-production for the launch campaign of Nisnass + app.
Nisnass is the first ever app only multi-brand platform, providing an ultimate shopping experience for the digitally driven Millenials and the Gen Z generation, whilst also functioning as a community.
A 360 degrees campaign with editorial content for all digital comms, like; campaign video, mobile app, newsletter, online marketing and a full on social media campaign (also pushed by our lovely featured influencers), but also; banners in the metro, digital video bill board advertisements in City Walk (an outdoor luxury retail complex in Dubai), coverage by Emirates Woman and Harper's Bazaar Arabia, and a launch party at Barbary; the hippest bar in town.
CREDITS
Director: Thomas Simon
Photography: Mike McKelvie
Art direction: Sophie Gerritsen
Styling: Jade Chilton
Hair: Marisol Steward
Make-up: Manuel Losada
Props Stylist: Benn Robinson
Production: Neha Mishra @Caravan Creatives
Featuring the following influencers:
Rhea Jacobs; Dubaian beauty influencer and new face of Marc Jacobs
Shaweesh; Saudi-based artist and creative director
Chef B; Emirati chef, part of award winning UAE Culinary National Team
Zahra Lari; award winning first female figure skater of the UAE
Mo Al Attar; Kuwaiti Red Bull parkour athlete
For: Nisnass.com
THE PRE-FALL BAG GUIDE
Creative and concept development, art direction and post-production for a still life shoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai). Bags being a key category for online luxury fashion, this shoot increased the conversion rate by 200%.
CREDITS
Photography: Tina Patni
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
For: Ounass.com
Editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms.
EXCLUSIVE:
PRADA x SORAYA BAKHTIAR
Strategic, creative and concept development, art direction and post-production for an editorial campaign for Ounass.com (the Middle-East online luxury destination, based in Dubai).
Celebrating the launch of the Prada online exclusive to the Middle-East for Ounass.com, by shooting the London based highly influential Soraya Bakhtiar in Milan, home of Prada.
CREDITS
Photography: Pelle Lannefors
Videography: Marco Tessarolo
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Hair and make-up: Katie Angus
Featuring: Soraya Bakhtiar
For: Ounass.com
Editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms, leading to an uplift in traffic to the site as well as an uplift in sales.
AFTER DARK
Creative and concept development, art direction and post-production for an editorial fashionshoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai). With evening wear being an important category for Middle-Eastern online luxury fashion, this shoot lead to an uplift in traffic as well as an uplift in sales.
Creating editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms.
CREDITS
Photography: Tibi Clenci
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Make-up: Toni Malt
Hair: Jennah Mahoney
Model: Sandra @Wilhelmina Dubai
For: Ounass.com
FINE JEWELLERY'S NEW MOOD x THE ABDUL SISTERS
Strategic, creative and concept development, art direction and post-production for a fine jewellery shoot for Ounass.com (the Middle-East online luxury destination, based in Dubai). Featuring the highly influential Abdul Sisters from Saudi.
Creating editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms.
CREDITS
Photography: MANN
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Hair and make-up: Jihya Sim
Featuring: Reem and Natalya Kanj
For: Ounass.com
FESTIVE SEASON: MIDNIGHT HOUR
Creative and concept development, art direction and post-production for the end of the year Festive Season editorial fashionshoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai).
Creating editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms, leading to an uplift in traffic to the site as well as an uplift in sales.
CREDITS
Photography: Mazen Abusrour
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Make-up: Sharon Drugan
Hair: Ania Poniatowska
Model: Maria @MMG, Linnea @Art Factory
For: Ounass.com
OPULENCE
Creative and concept development, art direction and post-production for an editorial fashionshoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai).
Creating editorial content for digital comms, like; mobile and desktop site, newsletter, online marketing and all social media platforms, leading to an uplift in traffic to the site as well as an uplift in sales.
CREDITS
Photography: Rio Romaine
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Hair and make-up: Manuel Losada
Model: Yolandi @Wilhelmina
For: Ounass.com
THE GLAM SQUAD x RHEA JACOBS
Creative and concept development, art direction and post-production for an editorial beautyshoot for Ounass.com (the online high-end luxury destination for the Middle-East, based in Dubai). Featuring the talented beauty influencer and new face of Marc Jacobs; Rhea Jacobs.
CREDITS
Photography: Saeed Khalifa
Art direction: Sophie Gerritsen
Styling: Harriet Gregory
Hair and make-up: Hedi Kalmar
Featuring: Rhea Jacobs
For: Ounass.com
LOOKBOOK
Concept, UX & graphic design
For De Bijenkorf
ADIDAS X MARY KATRANTZOU
Adidas originals by Mary Katrantzou Sport Collection
ONLINE POP UP STORE
Concept, UX & graphic design
For De Bijenkorf
G-STAR FT. PHARELL WILLIAMS
Raw for the Oceans Collection
SS CAMPAIGN
Creative development, art direction and post-production for an editorial fashion trend shoot for DeBijenkorf.com; an online luxury multi-brand fashion platform, based in Amsterdam.
For De Bijenkorf
CREDITS
Photography: Ester Grass
Art direction & graphic design: Sophie Gerritsen
Styling: Maud Gerards
Models: Ivan @Republic, Vivian @Elite