SO FRESH + SO CLEAN
New In Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.

CREDITS
Art direction + Styling: Sophie Gerritsen
Photography: Dawid Rus
Videography: Daphne Orpia
HMU: Sophie Leach @MMG
Featured influencers: Rabih + Yusra

Sophie Gerritsen - Ounass + Nisnass So Fresh + So Clean
Sophie Gerritsen - Ounass + Nisnass So Fresh + So Clean
Sophie Gerritsen - Ounass + Nisnass So Fresh + So Clean
Sophie Gerritsen - Ounass + Nisnass So Fresh + So Clean
Sophie Gerritsen - Ounass + Nisnass So Fresh + So Clean
Sophie Gerritsen - Ounass + Nisnass So Fresh + So Clean
Sophie Gerritsen - Ounass + Nisnass So Fresh + So Clean
Sophie Gerritsen - Ounass + Nisnass Fit Fam

FIT FAM
Streetstyle Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.

CREDITS
Art Direction + Styling: Sophie Gerritsen
Photography: Greg Adamski

HMU: Melanie Meyer @MMG
Featured influencer: Nnamdi

Sophie Gerritsen - Ounass + Nisnass Fit Fam
Sophie Gerritsen - Ounass + Nisnass Fit Fam
Sophie Gerritsen - Ounass + Nisnass Fit Fam
Sophie Gerritsen - Ounass + Nisnass Fit Fam
Sophie Gerritsen - Ounass + Nisnass Fit Fam

SHAPE YOUR STYLE
Launch Campaign

Strategic, concept and creative development, art direction and post-production for the launch campaign of NISNASS.

NISNASS started as the first ever mobile only multi-brand platform, providing an ultimate shopping experience for the digitally driven Millenials and the Gen Z generation, whilst also functioning as a platform and community.

A 360 campaign with editorial content for all on- and offline communication, like; campaign video, mobile app, newsletter, online marketing and a full on social media campaign (also pushed by our featured influencers), as well as; banners in the metro, radio ads, video bill board advertisements in City Walk (an outdoor luxury retail complex in Dubai) accompanied by a launch party at the hippest bar in town Barbary.

CREDITS
Art direction: Sophie Gerritsen
Director: Thomas Simon
Photography: Mike McKelvie

Styling: Jade Chilton
Hair: Marisol Steward
Make-up: Manuel Losada
Props: Benn Robinson
Production: Caravan Creatives

Featuring the following influencers:
Charlie: Saudi artist
Shaweesh: Saudi artist
Chindy: Dubai based creative director + photographer
Rhea Jacobs: Dubai based beauty influencer + face of Marc Jacobs
Zahra Lari: award winning + first female figure skater of the UAE

Featured in Emirates Woman and exclusive in Harper's Bazaar Arabia 

Sophie Gerritsen - Ounass + Nisnass Launch Campaign
Sophie Gerritsen - Ounass + Nisnass Launch Campaign
Sophie Gerritsen - Ounass + Nisnass Launch Campaign
Sophie Gerritsen - Ounass + Nisnass Launch Campaign
Sophie Gerritsen - Ounass + Nisnass Launch Campaign
Sophie Gerritsen - Ounass + Nisnass Launch Campaign
Sophie Gerritsen - Ounass + Nisnass Launch Campaign
Sophie Gerritsen - Ounass + Nisnass Like a Champ

LIKE A CHAMP
Beauty Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.

CREDITS
Art direction + Styling: 
Sophie Gerritsen
Photography: Dawid Rus
Make-up: Ania Poniatowska @MMG
Hair: Melanie Meyer @MMG
Featured influencers: Amber + Suhye

Sophie Gerritsen - Ounass + Nisnass Like a Champ
Sophie Gerritsen - Ounass + Nisnass Like a Champ
Sophie Gerritsen - Ounass + Nisnass Like a Champ
Sophie Gerritsen - Ounass + Nisnass Like a Champ
Sophie Gerritsen - Ounass + Nisnass Like a Champ
Sophie Gerritsen - Ounass + Nisnass Like a Champ
Sophie Gerritsen - Ounass + Nisnass Like a Champ
Sophie Gerritsen - Ounass + Nisnass Mr. & Mrs. Brightside

MR & MRS. BRIGHTSIDE
New In Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.

CREDITS
Art direction + Styling: Sophie Gerritsen
Photography: Francesco Scotti

HMU: Bianca Hartkopf @MMG
Models: Natalia @MMG + Steven @MMG

Sophie Gerritsen - Ounass + Nisnass Mr. & Mrs. Brightside
Sophie Gerritsen - Ounass + Nisnass Mr. & Mrs. Brightside
Sophie Gerritsen - Ounass + Nisnass Mr. & Mrs. Brightside
Sophie Gerritsen - Ounass + Nisnass Mr. & Mrs. Brightside
Sophie Gerritsen - Ounass + Nisnass Mr. & Mrs. Brightside
Sophie Gerritsen - Ounass + Nisnass Mr. & Mrs. Brightside
Sophie Gerritsen - Ounass + Nisnass Festive Campaign

SUIT UP!
Festive Season Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.

CREDITS
Art direction + Styling: Sophie Gerritsen
Photography: Mox Santos
Videography: Daphne Orpia
HMU: Ania Poniatowska @MMG
Featured influencers: Mashael al Saie + Rabih Rowel + Eddy Omar
Model: Amelia @MMG

Featured in Grazia Middle-East

Sophie Gerritsen - Ounass + Nisnass Festive Campaign
Sophie Gerritsen - Ounass + Nisnass Festive Campaign
Sophie Gerritsen - Ounass + Nisnass Festive Campaign
Sophie Gerritsen - Ounass + Nisnass Festive Campaign
Sophie Gerritsen - Ounass + Nisnass Festive Campaign
Sophie Gerritsen - Ounass + Nisnass Festive Campaign
Sophie Gerritsen - Ounass + Nisnass Festive Campaign
Sophie Gerritsen - Ounass + Nisnass A Little Bling

A LITTLE BLING
Jewelry + New In Campaign

Strategic, concept and creative development, art direction, styling and post-production for an editorial campaign for NISNASS.

Featured on digital platforms; mobile and desktop site, online marketing, newsletter and all social media.

CREDITS
Art direction + Styling: Sophie Gerritsen
Photography: Mox Santos
HMU: Ania Poniatowska @MMG
Featured influencer: Mashael al Saie
Model: Amelia @MMG

PRADA x SORAYA BAKHTIAR
Exclusive Launch of Prada

Strategic, concept and creative development, art direction and post-production for an editorial campaign for OUNASS (the Middle-East online luxury destination, based in Dubai). 

Celebrating the launch of our Prada online exclusive to the Middle-East for OUNASS, by shooting the London based highly influential Soraya Bakhtiar in Milan, home of Prada.

CREDITS
Art direction: Sophie Gerritsen

Photography: Pelle Lannefors
Videography: Marco Tessarolo

Styling: Harriet Gregory
HMU: Katie Angus
Featuring: Soraya Bakhtiar

Editorial content for digital platforms; mobile and desktop site, newsletter, online marketing and all social media.

Featured in Harper's Bazaar Arabia 

 

Sophie Gerritsen - Ounass + Nisnass Prada x Soraya Bakhtiar
Sophie Gerritsen - Ounass + Nisnass Prada x Soraya Bakhtiar
Sophie Gerritsen - Ounass + Nisnass Prada x Soraya Bakhtiar
Sophie Gerritsen - Ounass + Nisnass Prada x Soraya Bakhtiar
Sophie Gerritsen - Ounass + Nisnass Prada x Soraya Bakhtiar
Sophie Gerritsen - Ounass + Nisnass Prada x Soraya Bakhtiar
Sophie Gerritsen - Ounass + Nisnass Prada x Soraya Bakhtiar
Sophie Gerritsen - Ounass + Nisnass Prada x Soraya Bakhtiar
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour

MIDNIGHT HOUR
Festive Season Campaign

Strategic, concept and creative development, art direction, set design and post-production for the end of the year 'Festive Season' editorial for OUNASS (the online high-end luxury destination for the Middle-East, based in Dubai).

Editorial content for digital platforms; mobile and desktop site, newsletter, online marketing and all social media.

CREDITS
Art direction: Sophie Gerritsen
Photography: Mazen Abusrour
Styling: Harriet Gregory
Make-up: Sharon Drugan
Hair: Ania Poniatowska
Models: Maria @MMG, Linnea @Art Factory

Featured in Emirates Woman and Harper's Bazaar Arabia 

Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass Festive: Midnight Hour
Sophie Gerritsen - Ounass + Nisnass The Pre-Fall Bag Guide

THE PRE-FALL BAG GUIDE
New In Bag Campaign

Strategic, concept and creative development, art direction and post-production for a still life shoot for OUNASS (the online high-end luxury destination for the Middle-East, based in Dubai).

CREDITS
Art direction: Sophie Gerritsen
Photography: Tina Patni
Styling: Harriet Gregory

Editorial content for digital platforms; mobile and desktop site, newsletter, online marketing and all social media. 

Sophie Gerritsen - Ounass + Nisnass The Pre-Fall Bag Guide
Sophie Gerritsen - Ounass + Nisnass The Pre-Fall Bag Guide
Sophie Gerritsen - Ounass + Nisnass The Pre-Fall Bag Guide
Sophie Gerritsen - Ounass + Nisnass The Pre-Fall Bag Guide
Sophie Gerritsen - Ounass + Nisnass The Pre-Fall Bag Guide
Sophie Gerritsen - Ounass + Nisnass The Pre-Fall Bag Guide
Sophie Gerritsen - Ounass + Nisnass The Glam Squad

THE GLAM SQUAD x RHEA JACOBS
Beauty Campaign

Strategic, concept and creative development, art direction and post-production for an editorial beautyshoot for OUNASS (the online high-end luxury destination for the Middle-East, based in Dubai). Featuring the talented beauty influencer and new face of Marc Jacobs; Rhea Jacobs.

CREDITS
Art direction: Sophie Gerritsen

Photography: Saeed Khalifa
Styling: Harriet Gregory
HMU: Hedi Kalmar
Featured influencer: Rhea Jacobs

Editorial content for digital platforms; mobile and desktop site, newsletter, online marketing and all social media.

Sophie Gerritsen - Ounass + Nisnass The Glam Squad
Sophie Gerritsen - Ounass + Nisnass The Glam Squad
Sophie Gerritsen - Ounass + Nisnass The Glam Squad
Sophie Gerritsen - Ounass + Nisnass Jewellery x Kanj Sisters

FINE JEWELLERY'S NEW MOOD x THE KANJ SISTERS
Fine Jewellery Campaign

Concept and creative development, art direction and post-production for a fine jewellery shoot for OUNASS (the Middle-East online luxury destination, based in Dubai). Featuring the highly influential Kanj Sisters from Saudi.

CREDITS
Art direction: Sophie Gerritsen

Photography: MANN
Styling: Harriet Gregory
HMU: Jihya Sim
Featuring: Reem + Natalya Kanj

Editorial content for digital platforms; mobile and desktop site, newsletter, online marketing and all social media. 

Sophie Gerritsen - Ounass + Nisnass Jewellery x Kanj Sisters
Sophie Gerritsen - Ounass + Nisnass Jewellery x Kanj Sisters
Sophie Gerritsen - Ounass + Nisnass Jewellery x Kanj Sisters
Sophie Gerritsen - Ounass + Nisnass Jewellery x Kanj Sisters
Sophie Gerritsen - Ounass + Nisnass Jewellery x Kanj Sisters
Sophie Gerritsen - Ounass + Nisnass Jewellery x Kanj Sisters
Sophie Gerritsen - Ounass + Nisnass Jewellery x Kanj Sisters